42% of start-ups fail because they develop a product or service that the market isn’t willing to pay for.
Do you know what motivates your customers to make a purchase? Do you know how many customers you will have in the first month after launching and what they are willing to pay? How much of what you believe you know is actually an assumption?
Join SBTDC for a focused discussion on Customer Discovery. Customer discovery is the initial and iterative process of understanding customers’ situations, needs, and pain points. Customer discovery involves defining and prioritizing personas and is applicable to both early-stage companies and big companies when developing new products, seeking to target new personas, or entering new markets. Discovery should encompass the entire customer journey.
In this webinar we will walk through examples of a business using customer discovery to learn more about their customer’s needs and motivations, share tools and best practices, and provide time for attendees to ask questions. Find out how you can use customer discovery to gain valuable insights and launch or grow your business.