Events at The Thomas Entrepreneurship Hub
Find entrepreneurship events, programs, and seminars at The Thomas Entrepreneurship Hub. We offer a broad range of opportunities to develop your start-up and the southeast North Carolina ecosystem.
Upcoming Events
Starting a business without any guidance can be daunting. Why leap without having the tools to soar? Have an idea for a product or service but don’t know where to […]
This seminar will cover the basic requirements to help NC businesses understand the laws and obligations necessary to be a tax compliant business. Participants will learn about filing and administrative requirements, […]
In honor of the SBA National Women’s Small Business Month, we are hosting a cohort for women entrepreneurs.Starting a business without any guidance can be daunting. Why leap without having […]
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Before You Start A Business: Put Yourself In Your Customer’s Shoes
March 2 @ 12:00 pm - 1:00 pm
42% of start-ups fail because they develop a product or service that the market isn’t willing to pay for.
Do you know what motivates your customers to make a purchase? Do you know how many customers you will have in the first month after launching and what they are willing to pay? How much of what you believe you know is actually an assumption?
Join SBTDC for a focused discussion on Customer Discovery. Customer discovery is the initial and iterative process of understanding customers’ situations, needs, and pain points. Customer discovery involves defining and prioritizing personas and is applicable to both early-stage companies and big companies when developing new products, seeking to target new personas, or entering new markets. Discovery should encompass the entire customer journey.
In this webinar we will walk through examples of a business using customer discovery to learn more about their customer’s needs and motivations, share tools and best practices, and provide time for attendees to ask questions. Find out how you can use customer discovery to gain valuable insights and launch or grow your business.